No matter which industry you belong to, if your business has an online presence then hiring professional content writing service or a content writer is inevitable. But you need quality content, not the lifeless content. Businesses need interesting, informative and original content to build an authentic image online.
Quality content will make your web based business stand out in the crowd; it’s the content that effectively conveys your sales message, your business values and objectives to your targeted audience. Undeniably, content can emerge as a key differentiator for your business.
But this is when the real challenge comes on the scene – finding a professional web content writer who can draft content that stands true for all quality measures discussed above.
As reported in a recent study conducted by one of the leading content marketing institutes of the world, the industry demand for professional content writers has increased by more than 320% in last one year. At the same time, the number of companies or businesses writhed to find good professional writers has considerably increased from 10% to 32% in past one year.
One of the many reasons why companies still find it challenging to spot good writers is that they are actually not aware of the traits that will define a qualified and good writer. Without adding further ado, let’s dive into some key qualities that differentiate professional writers from others.
Here are some basic traits you should take into account while looking for an expert content developer.
Powerful writing voice
Folks, this isn’t something that can be taught such as in the case of marketing and strategy. Instead, strong voice develops over time and comes from within of an intuitive, creative and smart individual. But this becomes feasible if the writer is committed and passionate to his work. Look around and find a writer whose work seems interesting and convincing to you – the copy you simply enjoy reading! Make sure your hiring is productive and profitable.
Perfect spelling and grammar
There are many writers out there whose content will need professional proof reader. But if you don’t want to hire an additional person, make sure the writer you hire has great command over grammar, spelling and its usage. Though typos are common, it is a rare scenario for professional copywriters.
Know the influencing angle
Well-drafted piece of content is vital, still if isn’t presented in an engaging way then it may not get good number of likes, shares and readers.Professional and experienced content writers can go creative thinking of fascinating ways to make your prospects aware of your products or services, or simply anything you want them to convey.
Expertise to jot down content that ‘SELLS’
You will find tens of thousands of writers out there who can pen down some interesting sentence. But only content specialists can best understand on how the content can guide readers through the pre-defined path from a reader to potential customer. The content professionals know how every part of content will work; what works best for articles and what should be saved for blogs and guest post writing. A professional web content writer follows best practices and adheres to a content strategy bespoke to clients’ needs.
Furthermore, professional writers are committed to on time delivery and they keep learning to stay on top of the game always. Looking for a professional content writer for your business? A good writer knows how to make content work for your business.