You login into your website’s admin panel, check Google analytics and suddenly your heart becomes full of sorrow.
Why is your blog page traffic still too low?
Why aren’t visitors arriving to your blog page?
When will I get new business inquiries from prospects?
Well, blogging isn’t that easy. However, what are the recommended ideas when your blog isn’t working in favor of you? I personally don’t think that simply praying for more traffic to your blog will pay off and help you get new inquiries in your email box. Instead you need to redefine your blog strategy; For those who haven’t developed any strategy so far, it’s high time you do it!
Increasing your efforts without building any full-proof strategy won’t result. First, sit and review what all efforts you have made so far in order to get good number of visitors to your blog page. have you implemented any particular strategy that entice readers and attract new clients too.
Like numerous website owners out there, if you too want to build a full-proof blog plan that helps you increase more visitors, customers and clients, ask yourself these 5 questions as mentioned below.
Who are you writing for?
How much blog traffic are you expecting – 100, 1000 or even more? But when you visualize your targeted audience as a crowd of thousands or more people, you probably don’t know the actual face of your prospects.
It’s not that the best seller authors of the world think of their millions of readers when writing their bestseller copies. Stephen King once said that he writes visualizing only person in mind – his wife, not those millions of fans out there.
Same rule goes true for your blog. If you are writing for only one idea reader, your copy becomes even more interesting and engaging. And you are likely to get more shares and comments. In order to define your one idea reader, think beyond demographics – know his dream and needs.
Why a person should read your blog?
You certainly know your gains or purposes behind blog posting such as increasing website traffic, generating new leads, increase your credibility as an author, etc., but have you ever considered what your copy has in store for readers? Why should they read your blog?
The readers may have nothing to do with your promotional and marketing campaign. They may not be concerned with your sales as well. If you want to make them read, your blog must have something that can help him in their own business, goals or in a personal life. If you can make this feasible, you can certainly write a blog that turns up a must-read for your targeted audience.
Does every blog you write help your ideal reader’s community?
If you want to increase readers and generate leads, you ought to write for them and not for you. Find out the topics they will like to know about. Imagine about your ideal reader and brainstorm for the ideas he or she would love to read about. never pen down blog just for the sake of publishing it. Instead, jot down an inspiring and informative blog for your targeted niche. And see how inquiries will flood your email box.
Are you and your blog content easily accessible?
You ought to have a promotional strategy in place to draw in desired readers to your blog. Guest blogging will help you increase the span of your authority and generate quality backlinks. You also need to be active on social media platforms that you use for promotional activities of your blog in order to increase the engagement with your niche.
Are you seeking for a long-term relationship?
Even before you try to sell your products to services to some people, you first need to build a relationship with them. Wondering how? Well, there are many ways – invite and communicate with them on social media channels, subscribe them for newsletter, be always there for readers regardless of your blogging frequency, and when not in reach you can always use auto responder facility to ensure you don’t lose new subscribers.
On a final note, if you crave to turn your blog visitors into your regular readers and potential buyers, be their friend or inspiration first.
And most importantly, keep blogging more than often!